Place Branding
Our branding process helps places and organizations identify their strengths and use those to position themselves for business, resident, and visitor attraction.
Dive into discovery.
We dive deep into data and metrics, and facilitate conversations with key stakeholders, brand ambassadors, and the community to uncover a place’s unique positioning for various target audiences.
Define the mood & strategic direction.
We identify strategic and visual directions to align decision makers and stakeholders on the key messaging, tone, and style of the brand.
Create the concepts.
We develop options for messaging, visual identity, and brand elements that embody the brand’s values and positioning.
Bring the brand to life.
We activate the new brand through guidelines, campaigns, placemaking interventions, programming, and marketing strategies.
Logo Design + Redesign
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Business District Branding
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Marketing Guides
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Municipal Branding
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Logo Design + Redesign • Business District Branding • Marketing Guides • Municipal Branding •
Have a project in mind?
Tell us more about your goals and what makes your community special. We'd love to partner to bring your vision to life!
Our Branding Partners
“Working with Marisa and Rachael was an absolute pleasure. They brought innovative ideas, offered insightful feedback, and fostered a collaborative, enjoyable working relationship. Their dedication enhanced our organization's professionalism, and we continue to receive compliments on our refreshed branding. Throughout the process, they were patient, attentive listeners, and fun! I look forward to our next opportunity to work together!”
— Allison Clements, Executive Director, Illinois Housing Council