A fairytale brand with a happy ever after.

Central Street, Evanston SSAs - Place Branding

When you see these stripes, you know you’re on Central. All Together, along with the City of Evanston, built from these joy-inspired placemaking efforts to create a fresh and whimsical brand for an everlasting district. A corridor where bakers, coffee roasters, and ambitious small business owners set up shop. A district bookended by museums, trains, and a Big Ten stadium. Stay tuned as this brand rolls out in wayfinding, new public art, banners, and events. Photography by Becca Heuer.