Creating an identity for Indy’s cultural district.

Fountain Fletcher Cultural District - Communications + Place Branding

Mission: to design a communications strategy for a cultural district just minutes from Downtown Indy that helps the neighborhood tell its story in a way that feels true to its eclectic personality. Once inspired by a new name and solid marketing direction, our clients asked us to design a brand identity—logo, brand story, and wayfinding—that tied it all together. The result? A celebration of all the unique elements of the district that together, are the Fountain Fletcher District, offbeat on the trail.