Branding a national monument.

Historic Pullman Foundation - Brand Guide + Placemaking

In anticipation for the Labor Day 2021 launch of the Pullman National Monument, the Foundation wanted a new look and feel to their brand. One that helped to tell the story of Pullman that captured the resiliency and ingenuity of America’s people and its built landscape. We worked closely with the Foundation and community partners to craft a brand story, tagline, and logo that honors the legacy of the Foundation and celebrates its indelible impact on Chicago and America’s National Parks. The brand is showcased throughout their newly-designed website, introducing Pullman to the world.